Event recap: Melbourne I Love Ugly laneway party, May 19 CBD laneway hangs with Oscar Key Sung and Stolen Rum
Style
For 11 days of May, beginning May 16, I Love Ugly have announced plans to release 11 different hat styles in a series they call ‘Split Personalities’. Which, after viewing their video lookbook, seems even more of a fitting title as one song, one mood and one hat swiftly change in to entirely different ones, as though with the ease of flicking a switch. Not unlike, one imagines, how quickly split personalities can switch. Peep the lookbook above, and head over to iloveugly.com to purchase.
For a more detailed look at each style, check the static lookbook here.